About us

We can help you optimize relationships with your customers


We have been in business since 2010, serving local and global retail suppliers such as P&G, Pernod Ricard, Mars, Arla and Royal Unibrew.


The effectmanager solution elevates the relationship between the Key Account Manager on the supplier side and the Procurement Officer on the retail chain side to become a strategic partnership with a mutual objective; improving retail promotion profit.

I believe that effectmanager can help remove the barriers between key account managers and customers, transforming the relationship into a strategic partnership based on mutual value creation.

Jesper Drachmann, CEO, effectmanager

effectmanager increases trust between KAM and retail customers through effective planning, reporting and evaluation, designed to optimize relationships with customers.

Founded in denmark by a skilled team of former key account managers and buyers in fcmg globally, effectmanager is the leading SasS retail account management solutions

I Love hearing about the successes our customers have using effectmanager software. It makes me very proud to be the CEO

Jesper Drachmann, CEO, effectmanager

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